SEO (Search Engine Optimization) is the process of optimizing your website to improve its visibility on search engines like Google. It’s important because higher visibility leads to more organic traffic, which can result in more leads, sales, and brand awareness. Effective SEO helps your business reach the right audience at the right time, enhancing your online presence.

SEO is a long-term strategy, and results can vary depending on several factors such as the competitiveness of your industry, the current state of your website, and the quality of SEO efforts.

Typically, it may take 3 to 6 months to see significant results, though some improvements, like keyword rankings, can appear sooner.

On-page SEO refers to optimizing elements within your website, such as content, meta tags, and site structure, to improve its search engine rankings. Off-page SEO involves activities outside of your website, like building backlinks and social media engagement, to increase your website’s authority and credibility with search engines.

Search engines rank websites based on algorithms that evaluate factors like relevance, quality of content, user experience, and website authority. Ranking factors include, but not limited to, keyword optimization, backlinks, mobile-friendliness, page speed, and how well the website satisfies user intent. Search engines aim to provide the most relevant, trustworthy, and user-friendly results. In other words, the more your website provides this, the stronger it will appear in the “eyes” of search engines.

Local SEO focuses on optimizing your website and online presence to rank higher for location-based searches. It helps businesses appear in local search results, such as Google Maps. Local SEO benefits small businesses by driving relevant, local traffic, improving visibility in specific geographic areas, and increasing foot traffic or calls to your business.

At The Gallery Marketing, our SEO services are tailored to each client’s needs. Each contract will depend on factors like website size, industry competition, and goals.  All of this will be discussed during the initial consultation.

Yes, we work with businesses that have previously invested in SEO. Whether you need to refine an existing strategy, address past mistakes, or take your SEO to the next level, we tailor our approach to build on your current efforts and improve overall performance.

Success in SEO can be measured by tracking key performance indicators (KPIs) such as organic traffic, keyword rankings, bounce rates, conversion rates, and backlinks. Tools like Google Analytics and Google Search Console can provide insights into how your site is performing, while tracking improvements in search engine rankings and engagement metrics is crucial.

All clients that sign-up for SEO services with The Gallery Marketing will receive monthly reports showcasing the work done, the growth achieved, and next month’s goals.